Trevant Blog

5 Ways To Measure Foot Traffic From Influencer Campaigns

Gow Naguleswaran — Tue, 01 Sep 2026 17:30:27 GMT

Picture this; You’ve tracked down the best influencers to promote your brand and product. You’ve gone through the vetting, contracting, reviewing, and launching of your campaign. You’ve even set up a solid amplification strategy that’s helping move customers down the marketing funnel. You read our handy guides on measuring roi for influencer marketing, and understanding offline conversion tracking, and now you want to understand the real world impact of your efforts. What was the Return-on-Investment (ROI), and if you’re a quick-service restaurant (QSR), omni-channel retailer or exclusively a brick-and-mortar, you ultimately care about how these marketing efforts translate into getting traffic to your location.

Creator Marketing Earned the Budget. Now It Has to Justify It at Scale.

Kristina Coughlin — Tue, 01 Sep 2026 17:30:26 GMT

Why the creator programs that proved the channel works are the same ones now struggling to scale it

Top Beauty Influencers To Follow In 2025

Theo Zyla — Tue, 01 Sep 2026 17:30:25 GMT

Ready to upgrade your FYP and get that flawless glow? Whether you’re a skincare stan, a makeup maven, or just love a good GRWM, these top beauty influencers of 2025 are serving content, creativity, and charisma. We’ve rounded up the 15 hottest creators – split into mega, macro, and micro tiers – so you can discover your next beauty bestie (or fave brand plug 💅).

Fluent, Inc. Announces Signing of Definitive Agreement to Acquire AdParlor

Trevant — Tue, 01 Sep 2026 17:30:24 GMT

The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution Platform

NEW YORK, June 19, 2019 (GLOBE NEWSWIRE) — Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company today announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying.

Influencer Marketing for Small Businesses: Guide for 2025

Dan Hernden — Tue, 01 Sep 2026 17:30:23 GMT

Do you manage influencer marketing for small businesses? Do you need to make the most of a limited budget? You’re not alone. What was once a trendy tactic has become a must-have strategy. This is especially true for small businesses looking to compete with larger players.

Reddit Ads 101: The Ultimate Guide to Reddit Advertising

Trevant — Tue, 01 Sep 2026 17:30:22 GMT

As a retailer, you’ve likely dabbled in Facebook advertising, researched your options on Snapchat or even signed up for a business account on TikTok. But did you know you could also advertise on Reddit and even achieve performance-driven results? A community-based online platform that houses over 430 million monthly active users, Reddit is a goldmine of opportunity for advertisers. In fact, Reddit is the third largest forum (after Google and Amazon) that consumers go to research products before purchasing. Interested but not sure where to start? Let’s get you briefed on the significance of Reddit ads.

Top Beauty Influencers To Follow

Trevant — Tue, 01 Sep 2026 17:30:21 GMT

Ready to upgrade your FYP and get that flawless glow? Whether you’re a skincare stan, a makeup maven, or just love a good GRWM, these top beauty influencers are serving content, creativity, and charisma. We’ve rounded up the 15 hottest creators – split into mega, macro, and micro tiers – so you can discover your next beauty bestie (or fave brand plug 💅).

15 Influencer Marketing KPIs to Track in 2026

Schuyler Jones — Tue, 01 Sep 2026 17:30:20 GMT

Influencer marketing has officially entered its performance era. In 2026, brands aren’t just asking who talked about them; they’re asking what actually moved the needle. As influencer marketing continues to mature, it’s being held to the same standards as performance media: measurable impact, transparent reporting, and provable ROI.

7 Best Social Media Campaigns To Inspire You In 2025

Theo Zyla — Tue, 01 Sep 2026 17:30:18 GMT

Let’s be real: social media campaigns aren’t about dropping a random #MondayMood selfie and hoping for the best. No, babe. The best social media campaigns are full-blown cultural moments. They’re calculated, creative, and built to dominate timelines, rack up shares, and spark conversations across TikTok, Instagram, LinkedIn, X, and everywhere else your thumbs scroll.

Top Fitness Influencers to Work With

Trevant — Tue, 01 Sep 2026 17:30:17 GMT

Whether you’re a fitness fanatic, just starting your wellness journey, or a brand looking to break into the booming health space, the right influencer can make all the difference. These top fitness influencers of 2025 aren’t just leading workouts – they’re building communities, redefining strength, and showing how wellness fits into real life. From yoga flows to barbell lifts, this roundup features creators who bring authenticity, expertise, and serious inspiration to every rep.