When a popular sporting goods retailer turned to the team at Trevant to take over their dynamic ad program from their long-term agency partner, expectations were high. As part of this new partnership, Trevant identified two key priorities:
Trevant needed to quickly earn the client’s trust by taking over campaigns without interrupting current momentum and results while driving performance efficiencies to scale spend.
Trevant worked quickly to develop an action plan that would allow the team to assess the current campaign performance, identify key areas where immediate improvements could be made and establish a roadmap for ongoing growth and success.
With Trevant’s customized approach to budget flighting and commitment to frequent optimizations, the client achieved impressive month over month growth even in January, when many advertisers experienced a decline in performance due to seasonality.
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