New York, NY — April 24, 2025 — AdParlor, a leading performance creator and media agency, has been officially named one of the first agency partners of MNTN, a leading Connected TV (CTV) advertising platform. With only seven agencies in the inaugural cohort, AdParlor’s inclusion reinforces its position at the forefront of full-funnel CTV performance.
As an official MNTN Agency Partner, AdParlor gains early access to exclusive tools, platform credits, and advanced training resources designed to give clients an edge in the fast-evolving CTV landscape. Through MNTN University, AdParlor teams have access to cutting-edge Performance TV education, along with first-look opportunities at beta products, CTV-optimized creative support, and a dedicated MNTN partner team.
“We’re incredibly proud to be named one of MNTN’s first agency partners. CTV has become a critical channel for driving both brand and performance outcomes, and MNTN’s platform gives us the scale needed to make that impact,” said Kristina Coughlin, General Manager at AdParlor. “This partnership reflects our shared commitment to what’s next in paid media – combining the power of authentic storytelling with data-driven performance to help brands win across every stage of the funnel.”
MNTN’s platform empowers advertisers to run CTV campaigns that drive measurable performance outcomes—combining the prestige of TV with the precision of digital. As an early partner, AdParlor is uniquely positioned to help brands tap into the full potential of Performance TV through deeper platform integration and strategic collaboration.
“Being a named preferred partner means that we trust AdParlor to run our own campaigns on our platform. AdParlor demonstrates high levels of curiosity and detail orientation,” said Dan Terek, Sr. Director of Channel Strategy. “After conducting in-depth assessments to ensure we had the best possible strategy to fit the goal, the teams we have worked with are always ensuring every aspect of a campaign is running smoothly, and every metric makes sense. It's what we expect of ourselves, and would fully trust AdParlor to act as an extension of our own team.”
This partnership builds on the success of a recent campaign between AdParlor and MNTN, which drove high-impact results for a leading specialty retail brand. The collaboration also kicks off a series of upcoming co-marketing initiatives, joint content, and industry events designed to help brands better understand the full potential of CTV.
With the continued fragmentation of media and the rise of CTV as a critical performance channel, the AdParlor x MNTN partnership sets a new bar for agency-platform collaboration, combining strategic media buying, data-driven storytelling, and full-funnel video expertise.
Trevant, previously AdParlor, is a performance-focused influencer marketing agency, uniquely positioned at the intersection of influencer marketing and media buying expertise. The agency helps brands scale performance across paid social, search, video, and CTV, pairing deep platform knowledge with a creative-first approach to drive results across the entire marketing funnel. Learn more at https://trevant.com/.
MNTN is the world’s first Connected TV advertising platform optimized for performance. Its self-serve solution makes TV advertising accessible, measurable, and impactful—empowering brands to reach target audiences with precision and scale. Learn more at https://mountain.com.
Media Relations
Trevant
press@trevant.com