Trevant Glossary

Retail Media Network (RMN) On-site Placement

cfortune@adparlor.com (Chase Fortune) — Tue, 01 Sep 2026 17:24:39 GMT

Retail Media Network (RMN) On-site Placement is a digital advertising strategy where brands place targeted ads directly on a retailer’s digital properties, including their website, mobile app, or in-store digital displays. This approach uses the retailer’s owned media space to deliver highly relevant and engaging ads, reaching consumers at critical moments during their shopping journey.

RMN (Retail Media Network)

cfortune@adparlor.com (Chase Fortune) — Tue, 01 Sep 2026 17:24:38 GMT

A Retail Media Network (RMN) is a digital advertising channel managed by retailers, allowing brands to place targeted ads directly on the retailer’s digital properties, such as websites, social media accounts, mobile apps, and in-store digital screens. This model enables brands to connect with consumers at crucial moments in their shopping journey, leveraging the retailer’s first-party data to deliver highly personalized and relevant ads.

Live Streaming

Theo Zyla — Tue, 01 Sep 2026 17:24:37 GMT

Live streaming is a real-time content format where creators or brands broadcast video to an audience, allowing for direct interaction via comments, Q&A, or live shopping. It offers an immersive and time-sensitive way to engage users and drive immediate action.

LAL (Lookalike Audience)

trose@fluentco.com (Tom Rose) — Tue, 01 Sep 2026 17:24:36 GMT

A Lookalike Audience (also referred to as Act Alike on some platforms) is a type of audience targeting feature used in digital advertising that allows marketers to reach new users who closely resemble their existing customer base. By creating a Lookalike Audience, advertisers can target individuals who share similar characteristics, behaviors, and interests with their current customers, enhancing the effectiveness of their campaigns.

Learning Phase

Theo Zyla — Tue, 01 Sep 2026 17:24:34 GMT

The learning phase in digital marketing refers to the period when an ad platform’s algorithm analyzes and learns about an ad set and its target audience. During this crucial phase, the algorithm experiments with various audiences, placements, and creatives to identify the most effective delivery strategies for achieving campaign objectives. Consequently, ad performance is often sub-optimal during the learning phase as the system refines its approach for optimal results.

CPE (Cost Per Engagement)

trose@fluentco.com (Tom Rose) — Tue, 01 Sep 2026 17:24:34 GMT

What is CPE?

Linear TV

trose@fluentco.com (Tom Rose) — Tue, 01 Sep 2026 17:24:33 GMT

What Is Linear TV?
Linear TV refers to traditional television broadcasting, where programs are aired according to a set schedule. Viewers tune in at specific times to watch shows, news, or sports events, as content is delivered in a predetermined sequence by the broadcaster.

CP1KR (Cost Per 1,000 Reach)

cfortune@adparlor.com (Chase Fortune) — Tue, 01 Sep 2026 17:24:31 GMT

What is CP1KR?

Demand-Side Platform (DSP)

trose@fluentco.com (Tom Rose) — Tue, 01 Sep 2026 17:24:30 GMT

A Demand-Side Platform (DSP) is a technology platform that allows advertisers to purchase digital advertising inventory in an automated and efficient manner. DSPs enable advertisers to manage and optimize their ad campaigns across multiple ad exchanges and networks from a single interface, leveraging real-time bidding (RTB) to target specific audiences with precision.

ICR (Initiate Checkout Rate)

trose@fluentco.com (Tom Rose) — Tue, 01 Sep 2026 17:24:29 GMT

What is ICR?